


Final Prototype
Final Prototype


Assimilating their Information
Assimilating their Information
Learning about their Struggles


Tell me about your situation?
Series of unfortunate events and bad relationship lead to a financial downfall. Lived with mother for a few months but had to live because of landlord. Had a car given to him by a boss but it broke down and also couldn’t pay for registration of the car. Lived in the broken car, kitchen pantry, garage and then 7 months on the streets. Lyft driver now but not enough. Friends and family not there for support. They blame him for drug abuse and bad choices. Effects of recession causing continued problems. Option to get $187/per month and food that he cannot refrigerate. Usually eats food with preservatives that stay well on the streets. The food gets stolen as well.
If you had 3 wishes, what would they be ?
a) Cure for deadly diseases b) End of homelessness & poverty c) World Peace
Dennis Jones - Ex-actor - Lyft driver
How many years have you been homeless ? 2 years.
Tell me about your situation ?
Came to see daughter but she didn’t want to see him. “I don’t have time to see you.” “I don’t think I want to be alive.” Wife died of brain cancer. Lives in shelter. Was a lawyer. Walks with a cane.
How do you survive ?
During the day, hangs with friends and at night, sleeps in shelter with bed bugs.
If you had 3 wishes, what would they be ?
a) A warm place to sleep without bed bugs b) Vegetarian meal c)
Bruce - Ex-Lawyer for 33 years - Vegetarian


Homeless for 2nd time - Did receive housing but fiance died and he left - Lost other son couple months ago who was serving the country (explosive) - brother was murdered - Pancreatic Cancer Stage 4 - Still Happy - Doesn’t wanna do Chemotherapy - Doctors assume 1.5 years life expectancy - Without Chemo, it will be less than that - “Everybody should smile” - Was in the winter shelter which closed that morning - doesn’t know here he’ll go but hopeful he will find someplace - No Housing - He works but still can’t afford housing - Works for “People Ready” which gives you odd jobs - Pays on a Daily basis - $850/month rent for 1 bedroom apartment - You gotta have money/vehicle to move to a different location - Had a RV - Too expensive to live around here.
What would you want people to know about homelessness ?
It sucks. Keep a job. If you have family, go to them. Don’t burn it. Don’t burn walls.
If you had 3 wishes, what would they be ?
a) If my boys were back b) Everybody off the streets c) No snow
Mike - Works Odd Jobs - Cancer Patient


Tell me about your situation ?
Homeless for last 3 weeks. Going to housing options from 9 to 4 but they say to see them next day.
What happened ?
Dad is an alcoholic and they fell out. Rather stay out than inside house. Feels safer in the streets compared to home. Tired. Walking for 3 days. Tries to sleep in the streets. Feels desperate. Doesn’t drink and no drugs. Smokes cigarettes. Been spat on. Humiliated by people. Says people think that homeless people with a blanket in their hands is a waste of space. Didn’t carry a blanket for 2 weeks because of embarrassment but due to severe cold, he had to stop worrying about that. Can’t give up. Wants money rather than food. Needs housing, a mobile phone, toilet paper, wet wipes and essentials, etc. Doesn’t know whether he wants to live or die. “Thank you for talking to me.” Thinks people think of him as a low-life.
If you had 3 wishes, what would they be ?
a) Have nice house b) - c) Have a family
Andy - 21 - Cardiff - Alcoholic Father


Tell me about your situation ?
5 months homeless. Past intense trauma. Mental Health problem.
How did you end up homeless ?
Homeless since 2017 wildfire, background in Statistics. Facing challenges due to lack of amenities for interviews and reintegration.
Is anybody helping you ?
Some services. Hard to find them and get connected. Nobody helping right now.
How are you surviving ?
Food stamps. General relief. $220/month. Wastes food since no storage. Likes cheese but cannot keep. Cannot cook hot food. Most homeless people go through trauma.
Why do you struggle navigating social services ?
Understaffed outreach teams with low pay face challenges in efficiency. The housing voucher system, while fair, can be confusing due to its lack of nepotism.
If you had 3 wishes, what would they be ?
a) A stable home with daily comforts and cooking. b) A desire to return to a Data Analyst career in Electricity Research. c) Loss of a beloved Poodle-mix dog in June 2019.
Mona - Masters in Industrial Engineering - Ex-Insurance Company


User Research
User Research

Solving the issue of food preservation for the homeless.
Solving the issue of food preservation for the homeless.
Homelessness presents a multifaceted global issue, impacting millions of lives worldwide. Beyond shelter, it's about restoring dignity, opportunities, and hope. HopeLink seeks to revolutionize homelessness solutions through design and technology, addressing every aspect of the challenge.
Final Solution
The App begins by helping people find food pantries that serve free food. If they cannot finish all the food, the app helps them locate the nearest Community Fridge and using an internal Identification System, when they refrigerate the food at the till, they can scan their Unique Barcode and receive a Receipt.
What’s the story ?
This project is inspired by the lack of accessible support for homeless people from a holistic point of view.
Context
User Research
Product Strategy
UX Design
UI Design
Prototyping
Usability Testing
Tools
Pen & Paper
Notion
FigJam
Figma
Uizard
Tools
3 weeks
Product
Feature addition address a certain Userflow
Target Audience
Homeless people struggling to store food.
The Problem
From 5 interviews, a plethora of problems were discovered and by assessing their importance, the issue of food preservation was deemed to be the Most Urgent & Most Important, followed by shelter. Usually, food pantries provide food once a day and homeless people would ideally like to store the food somewhere to prevent food being rotten.
The Goal
Bridging the gap between Community Fridges & Homeless People to save food. Moreover, the app also provides an Unique Identification System that does Receipt Management as well.
Additionally, people also give away their extra food at home to community fridges. For homeless people, they can Store their own food and Eat homecooked food as well. This also contributes to solving the greater problem of Nationwide Food Wastage.

Empathising with them
Empathising with them


Affinity Mapping


Problem Definition
After thorough analysis of the needs, wants and frustrations of our users, we have created user stories that reflect their expectations. However, we need to narrow down and begin by solving a singular problem.
As food is the most important aspect of survival and is the most common problem found among our participants, we have decided to solve the issue regarding the deterioration of food.
After thorough analysis of the needs, wants and frustrations of our users, we have created user stories that reflect their expectations. However, we need to narrow down and begin by solving a singular problem.
As food is the most important aspect of survival and is the most common problem found among our participants, we have decided to solve the issue regarding the deterioration of food.
Ideation
Competitor Analysis
By doing a competitive benchmarking, we understood that there is no one app that caters for all the problems a homeless person faces. And different apps that are made for them, serve them differently. This gave us the idea of creating a holistic app solution. We learnt that we needed to put in sections for each major problem like food, shelter, health, employment, etc. A donation service inside the app and most importantly, emergency support as well as self-help techniques to ease their situations.




Crafting User Stories
Dennis:
As a person who does not have a house and refrigerator, I want to eat fresh food and store it for later so that the food does not get bad/rotten.
Mona-b:
As a person who wants to get back her job, I want to practice hygiene so that I can be presentable and clean in general.
Mona-a:
As a person who wants to get back her job, I want to access amenities so that I can be presentable and clean in general.
Mona-c:
As a homeless person living in the park, I want to effectively contact social services so that I can get help faster.
Mona-d:
As someone facing mental health issues, I want to access mental health support so that I can address/overcome my problems in order to function better.
Andy:
As a new homeless person, I want to get housing from the government so that I can get off the streets and have a warm place to sleep.
Bruce:
As a vegetarian, I want to get more vegetarian food options so that I can eat with satisfaction.
Mike:
As a homeless person who works, I want to get cheap rent options so that I can use my earnings to live under a roof.
Prioritising Features using a Importance Matrix


Userflow: Find & Refrigerate Your Food In a Community Fridge


Userflow: Find Your Nearest Food Pantry


Information Architecture
Information Architecture


Low-Fidelity Wireframes
Prototype

Typography
H1/34px
Lora Regular
The quick brown fox jumps over the lazy dog
H1/34px
Lora Bold
The quick brown fox jumps over the lazy dog
H2/27px
Lora Bold
The quick brown fox jumps over the lazy dog
H2/27px
Lora Regular
The quick brown fox jumps over the lazy dog
H3/22px
Lora Bold
The quick brown fox jumps over the lazy dog
H3/22px
Lora Regular
The quick brown fox jumps over the lazy dog
Headings
Base Value: 14
Scale: 1.25
P2/16px
Inter-Bold
The quick brown fox jumps over the lazy dog
P2/16px
Inter-Regular
The quick brown fox jumps over the lazy dog
P1/18px
Inter-Bold
The quick brown fox jumps over the lazy dog
P1/18px
Inter-Regular
The quick brown fox jumps over the lazy dog
Paragraphs
Base Value: 14
Scale: 1.25
B1/14px
Inter-Bold
The quick brown fox jumps over the lazy dog
B1/14px
Inter-Regular
The quick brown fox jumps over the lazy dog
B2/11px
Inter-Bold
The quick brown fox jumps over the lazy dog
B2/11px
Inter-Regular
The quick brown fox jumps over the lazy dog
B3/9px
Inter-Bold
The quick brown fox jumps over the lazy dog
B3/9px
Inter-Regular
The quick brown fox jumps over the lazy dog
Buttons/Misc
Base Value: 14
Scale: 1.25
Color System
53667F/500
36455B/600
213044/700
12182C/800
060A18/900
F8FAFC/50
F2F4FB/100
E0E4ED/200
DA3331
C7D2DD/300
899AB2/400
4732B0/400
6B4EFF/300
F4F2FF/50
DED8FF/100
A18EFF/200
E3B300/400
FFD22D/300
FFFAE7/50
FFF3C8/100
FFE480/200
009868/400
00D994/300
E1FFF5/50
AEF6DF/100
63EABF/200
0131C3/400
3769FF/300
EDF1FF/50
C4D2FF/100
87A5FF/200
D76716/400
FF9344/300
FFEFE3/50
FFD6B9/100
FFB682/200
Components
Home
Livelihood
Downloads
Saved Jobs
Favourites
My Profile
Wallet
Settings
App Support
Rate App
Log Out

Dennis
Avid Reader

Search
Emergency
My Profile
Wallet
Settings
App Support
Rate App
Log Out
Home
Downloads
Saved Jobs
Favourites
Livelihood
Refrigerate My Food
Inexpensive Rent
Resources

Dennis
Avid Reader

Search
Button
Button
Emergency
Livelihood
Refrigerate My Food
Inexpensive Rent
Resources
Livelihood
Whitechapel
-
06/07/23

Whitechapel
-
06/07/23
Food
Shelter
Health
Work
Advice
Food
Shelter
Advice
Health
Work
Food
Shelter
Advice
Health
Work
Food
Shelter
Advice
Health
Work
Food
Shelter
Advice
Health
Work
Food
Shelter
Advice
Health
Work

Get directions
Harvest Chapel
All are welcome. Any ages
TUESDAYS | 11:00AM

Parson’s Pantry
All are welcome. Any ages
TUESDAYS | 11:00AM




Mockups






Usability Testing
34.3s
average time to find out past receipts
1 out of 3
went to the receipt section but did not click the accordions because all were closed
66%
said that the app was good
33%
were confused with the sub-sections of “Livelihood”
33%
Wanted the QR Code as an option on the sidebar or in the “Food” section
46.7s
average time to find both ways of opening google maps to find a food pantry
2 out of 3
suggested that the horizontal scroll of the cards weren’t apparent
33%
Wanted the QR Code as an option on the sidebar or in the “Food” section
100%
did not realize that the sidebar was
scrollable
66%
were frustrated that all the features of the app were not prototyped
95.3s
average time to find QR Code
Next Steps/Learnings
Reorganize contents within or change the name of the “Livelihood” section and test.
Prototype all parts of the app so that users are not frustrated.
Must rethink & redesign the “Find QR Code” feature & reduce time to find.
Indicator for horizontal scroll required for horizontal card carousels.
Keep one of the accordions open to indicate functionality.
Consider Accessibility features to account for older people and people with eyesight problems.
Redesign sidebar with outlines to distinguish different sub-components and use overflow of menu items tp indicate vertical scroll.
Redesign sidebar with outlines to distinguish different sub-components and use overflow of menu items to indicate vertical scroll.
Conduct User-Testing with homeless people.
Work on designing other userflows.
Test Neumorphism vs. Flat Card Style with users.
Thank You!!
Primary Insights
From the 5 user interviews and affinity mapping, we can say that their main problems can be grouped into a handful of issues, namely food problems, housing problems, health problems and employment problems.
please view on a Computer
Prototype
Low-Fidelity Wireframes
